When local CBD company, MN Roots, partnered with non-profit organization, Push for Peace, the objective was clear: to make a positive impact on the communities of Minnesota. The Fairmont-based MN Roots has always been about more than just business. Founded by Curtis White, a man whose aspirations extend beyond commerce to community development, MN Roots has found a perfect partner in Push for Peace. Their shared goal? To inspire change and foster a better Minnesota.
Mission of Push for Peace
Push for Peace is an organization that lives its mission statement: “Making a difference in the lives of our youth and community.” The strategy is to build bridges between business communities and neighborhoods, fostering cohesion, understanding, and opportunity. They achieve this by partnering with businesses frequented by community members, such as Cub Foods and Whole Foods, as well as various apartment complexes. This innovative partnership strategy has led to the placement of Community Outreach guards in place of traditional security roles. This not only creates jobs, but, more importantly, shifts the dynamic in how people perceive community engagement, relationships, and opportunity. Strategically placing Community Engagement and Outreach initiatives in key businesses and city areas brings visibility, guidance, mentoring opportunities, and reduces crime and gang activity. Over time, those most in need build rapport with Community Outreach guards, fostering the trust required to seek and accept help.
MN Roots' Collaboration with Cub Foods
Cub Foods, a local Minnesota grocery store chain, was one of the key partners in this transformative project. With over 50 years of service, Cub Foods offers high-quality products ranging from fresh produce, meat and seafood to bakery favorites, pet food, gift cards, flowers, and even houses a full pharmacy. Their commitment to supporting the community aligns perfectly with the mission of MN Roots and Push for Peace, making this collaboration a natural fit. At a recent event, the fruits of this partnership were on full display. With over $10,000 worth of bikes given away to children in the St. Paul community, and every family receiving a bike, the joy and positivity were palpable. Free food was provided, and the community bonded over a shared, uplifting experience.
The Vision of Curtis White
Curtis White, the founder of MN Roots, has always harbored a desire to inspire people for the better and effect change for a more positive Minnesota. His motivation to create MN Roots was not solely based on his passion for CBD but was rooted in his aspiration to create meaningful change in his community. His collaboration with Push for Peace, and subsequently with Cub Foods, manifests his dream to elevate Minnesota. His belief in partnership, community development, and fostering opportunities for those most in need underscores his commitment to his community. This community-focused event is just one of the many steps MN Roots, under the visionary leadership of Curtis White, is taking towards a brighter Minnesota. It is a testament to the power of collaboration, the transformative potential of community engagement, and the profound impact that businesses, when guided by a vision for positive change, can have on their communities.
